Special Features of the Program

This MBA degree program is designed to meet the trend of marketing and communication management and digital information technology development strategy, to cultivate marketing and communication management professionals with cross-discipline integration and creative management skills, and to develop students with the following core competencies:

• Good understanding, presentation skills, and communication skills.
• The knowledge and skills to analyze and solve problems effectively.
• The ability to grasp the pulse of the society based on marketing and communication management, combined with marketing theory and practice.
• The ability to lead and work as a team to meet the professional needs of modern society, which emphasizes internationalization, digitalization, and practicality.
• Professional ethics and understanding of the responsibility to contribute to society.

Graduation Requirements

Total Program Credits: 42 Credits

• The total number of credits for graduation is 42, of which 23 credits are required. The maximum number of credits, including required, required elective, and major elective courses, is 12 credits per semester.
• Required courses: Master's thesis (two semesters)
• Required elective courses: Seminar on Marketing and Communication Management (I and II); Marketing Communication Research Methods; Media, Culture, and Society; Information Literacy and Ethics; and Marketing Management.
• Students in the In-Service MBA program may apply for permission to take the Marketing Communication Research Methods and Qualitative Research Methods courses offered by the MBA program, if their grades meet the passing standards and they receive the consent of professors in both programs. In addition, students must complete the quantitative or qualitative course according to the main research method of their thesis, as stipulated in the Master's program.
• In addition, the Institute has developed two major elective courses in the following areas: “Digital Marketing and Media” and “Social Marketing and Media.” After completing four courses in a module, you will receive a certificate in that module. Students will be able to grasp the changes in marketing and communication technology in the general environment and discover their own potential.

Words from Our Alumni

Yao-Chien Hsieh, In-Service MBA Class of 2004

No matter what you do, you have to tell yourself, “Do it like you mean it – if you’re going to do something, do it well.”

The most important key to success is, "Will you do it or not?”

Yun-Yen Chung, In-Service MBA Class of 2009

There is no denying that media is a job where every second counts and people in the industry have no choice but to adjust and adapt at a moment’s notice. Therefore, they can outperform ordinary workers in terms of vision, perspective, and logical response over time. Many people can even use media experience as the best springboard for their career. Today, many spokespersons for large corporations and government departments nowadays prefer to select workers with a media background, which is the best proof.

By joining the Institute of Marketing Communication, you will not only be able to grasp the changes in marketing and communications technology, but you will also be able to discover your own potential.