The Institute of Marketing Communication Regular Master's Program
Special Features of the Program
Our master's program integrates the trends of marketing and communication management and digital information technology. We aim to train professionals in marketing and communication management and hope to develop students with the following core competencies:
- Good understanding, presentation skills, and communication skills.
- The knowledge and skills to analyze and solve problems effectively in the field of marketing andcommunication.
- All-round career development with expertise in digital marketing and social and cultural marketing.
- Leadership and teamwork to meet the professional needs of a modern society that emphasizes internationalization, digitization, and practicality.
- Professional ethics and understanding of the responsibility to contribute to society.
Graduation Requirements
Total Program Credits: 38 Credits
- The total graduation credit is 38 credits, of which 30 credits must be internal. The maximum number of courses taken, including required, core prerequisites, and elective courses in major areas, is 15 credits per semester.
- The required courses include: Seminar on Marketing and Communication Management I and II, and Information Literacy and Ethics.
- The core prerequisites include:
- Theory courses (4 out of 6): Media Technology and Society, Branding, Computer-Mediated Communication, Consumer Psychology and Behavior, Introduction to Marketing Management, and Media Effects
- Methodology courses: Marketing Communication Research Methods, and Qualitative Research Methods (For master's thesis research using quantitative research methods, Applied Statistics in Communications must be added).
- We also have elective module courses in two major areas of specialization: “Digital Marketing and Media” and “Social Marketing and Media”. A certificate in a module will be awarded upon completion of four courses in the module.
- Our students should also develop leadership and teamwork skills and be able to work with the professional demands of a modern society that emphasizes internationalization, digitalization, and practicality.
- Our students should also have professional ethics and understand the responsibility of contributing to society.
Words from Our Alumni
Tzu-Yin Pan, MBA Class of 2010
Whether you are about to graduate or are already working, what you are looking for at this stage is a future direction or a break from the status quo. Life is a process of constant searching. If you want your future goals to become clearer and clearer, don't give up searching.
Tuan-Yu Wang, MBA Class of 2013
We should invest more in ourselves and cultivate our abilities. Even if we have never tried something before, we can improve ourselves by learning by doing, so that we can have more and broader choices in our future career.
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